The Kitchen Musical

Anything related to food and kitchen definitely hits my chart. So I guess this one would be sitting along with No Reservations, Julie and Julia, Throwdown!, Everyday Italian, Spain on the Road Again and everything about food! Oh gosh! I'm giddy as a kid! :D

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AXN to Cook Up A Sizzling New Beat with The Kitchen Musical

Singapore, 30 May 2011 – AXN, Southeast Asia's No.1 English general entertainment channel, is set to serve up the region's first ever television musical, The Kitchen Musical. The Asian original production, conceptualized and currently in production by The Group Entertainment, is expected to premiere on AXN across Asia in October 2011.

Featuring drama, music, dance and even culinary recipes, the tantalizing tale of The Kitchen Musical will be told through 13 one-hour episodes to be aired during primetime in some 22 Asian markets where AXN is available.

A multi-million dollar-franchise, The Kitchen Musical is set in the musical world of a famous restaurant. A rich, young girl, just out of culinary school Le Cordon Bleu in Paris, embarks on a journey of self-discovery when she starts working in the restaurant's kitchen among the masses.

The Kitchen Musical is the brainchild of CheeK, Executive Vice-President and Creative Director of The Group Entertainment. On his production, CheeK commented, "The idea of a musical television series that hones in on Asia's passion for food has never been done before. We wanted to create a fresh and original concept for the global audience and still well identifiable within the region."

Each instalment of the series will showcase re-arranged and re-recorded popular hit songs brought to life by specially choreographed dance sequences. Viewers can also look forward to new dishes and desserts spotlighted in every episode.

This TV musical extravaganza will feature a team of talents from the region in front of and behind the cameras. Viewers will recognize veterans and up-and-coming faces including Stephen Rahman Hughes, previously seen in Andrew Lloyd Webber's Bombay Dreams, Filipino singer-songwriter and actress Karylle Tatlonghari, as well as singing sensation Christian Bautista.

Crew members and behind the scenes staff will work with Australia's top choreographer, Jason Coleman, current judge of Australia's So You Think You Can Dance and the man who orchestrated the performance at the Sydney Olympics in 2000. Other notable crew members include Philippine's well-known music director, Gerard Salonga, as well as Massimiliano Della Maggesa, international make-up artist who has worked with Alexandra McQueen, Donna Karen and Chloé.

"AXN is delighted to be the regional broadcaster for The Kitchen Musical and are excited with the fresh and original concept of the show. Featuring some very talented Asians, the show will tap into Asian viewers' passion for drama, music, dance, and food. AXN always endeavours to bring viewers new and innovative Asian original productions and we are confident the high production quality and high energy of The Kitchen Musical will have a broad appeal amongst our viewers," said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.

Principal photography for The Kitchen Musical is set to commence June 1, 2011 in Singapore.

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About AXN
AXN is the heart of action and adventure. Launched in 1997, AXN is a leading English general entertainment destination among upscale, affluent adults aged 18-39. The channel delivers top -rated drama series, blockbuster features, adventure-reality and first-run lifestyle sports programmes from around the world, as well as dynamic original productions. In 2010, AXN once again cemented its position as Southeast Asia's No. 1 international channel with The Amazing Race Asia Season 4 and Hawaii Five-0 Season 1.

AXN is an international channel brand that started in Asia, but has since expanded to Latin America and Europe. It is available in 60 countries globally. In Asia, the channel is seen in more than 97 million households across 22 countries, including close to 50 million households on a time-block basis in China.

A provider of unparalleled quality in entertainment, AXN enhanced the viewer experience when it entered the high-definition arena with the launch of AXN HD in March 2009.

AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks Asia, which also operates pay-TV channels AXN BEYOND, ANIMAX, SONY ENTERTAINMENT TELEVISION and ONE. See www.entertainmentasiatv.com for more.

About The Group Entertainment
The Group Entertainment Pte Ltd, is a hot new concept shop, storming onto the creative scene with their pioneer project, The Kitchen Musical. Based in Singapore and having been launched only in January 2010, The Group specialises in global content investment and distribution of its owned franchises. Comprising of members with the most diverse of backgrounds, The Group, as a collective offers a unique combination of extensive experience in the world of broadcast entertainment.

Run by media veterans focused on creating, sourcing and developing trend-setting intellectual properties worldwide, The Group is already in the midst of its first multi-million dollars franchise which includes the production of a 13-episode television musical extravaganza, The Kitchen Musical, set to be aired on four South East Asian broadcasters come October 2011.

For more information and latest updates on what The Group is up to, do visit www.thegroup-entertainment.com.

Media Contacts

Madison Communications for Sony Pictures Television Networks Asia
David Chau
david@madisonmission.com

Rio Lee
rio@madisonmission.com

Dennis Kwan
dennis@madisonmission.com

The Group Entertainment
Sales and Distribution: Christopher James
chris.james@thegroup-entertainment.com

PR & Marketing (Regional): Tina Arwin
tina.arwin@thegroup-entertainment.com

PR & Marketing (Singapore): Antonia Collins
antonia@ateconsulting.net

source: http://www.casbaa.com/media-and-resources/news-center/casbaa-news/2034-axn-to-cook-up-the-kitchen-musical